Ajit Gaddam: TechNews and Security

Google announced on it Adsense Blog a couple of hours ago that they have changed the way some of their ad units are displayed giving them a fresh new makeover. Google claims that this change is the result of extensive testing and research and that these new ad formats are more visually appealing, more cleaner and attractive for visitors besides providing better performance results for Adsense publishers and advertisers.

AdSense is an ad-serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis.

Google utilizes its search technology to serve ads based on website content, the user’s geographical location, and other factors. Those wanting to advertise with Google’s targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.

At AskStudent, we started seeing these new ad formats a couple of hours ago. Notice the way, ads are displayed in the old format and the brand new format.

Old Format

New Format

As you might have observed,  the ad units still match the site where the fonts and colors of the ads are still the same. The most important changes seem to be that Google has done away with the way it displays its Logo. Gone is Ads by Goooooogle and is replaced by a sleeker image which says Ads by Google.

Another option which has been removed which could be very significant is Advertise on this site option on Google Ads. When this option was introduced by Google a year ago, it allowed advertisers to bid on specific websites besides letting the advertisers see how their ads might show up. However, Google Adwords has matured a lot since it was launched and allows a lot of options for advertisers giving them all the control they need.

Besides,  Google expects visitors who click on Ads to take them to sites which ad value to the content they have been looking for and to get the answer they have been looking for on that article page and not necessarily advertisers looking to market their products at a particular site.

Below, is another example of the old format and new format of the Adsense units.

Google also informs AdSense publishers that they won’t be able to opt out of the new design. However, in the near future you might get more choices in selecting the formats as Google seems to be working on coming up with more designs and formats. Stay tuned…