How to add an “Advertise on this site” with Google Adsense for your website
A lot of websites and blogs including at AskStudent, we run Google Adsense to serve targetted advertising to our visitors. However, for a site getting a lot of visitors, think about this: How many of them are potential advertisers for your site?
At AskStudent, where our primary audience is students and teenagers, there are a lot of advertisers out there trying to reach this market. Now let’s assume an advertiser comes across your site and feels it would a good site to advertise on. You don’t want to lose this advertiser, right? That’s where Onsite Advertiser Sign-up comes in: Advertisers can create site-targeted campaigns directly from your site.
Although the ‘Advertise on this site’ link will no longer appear on your ad units following last week’s ad format change, you can still display a separate Onsite Advertiser Sign-up link on your site, such as within the sidebars or footers of your pages. This method offers you more flexibility as far as the placement, the font, and the color of the link, and can help you retain interested advertisers who visit your site.
If you’d like to create such a link on your site, just follow the detailed instructions shown below and then add your link into the HTML source of your pages. If you use CSS on your site, you can create a nice rollover and make your link even more visible to potential advertisers:
Once you’ve created a separate link, don’t forget to customize your Onsite Advertiser Sign-up page. Please keep in mind that it’s currently only possible to customize one landing page per account. In other words, advertisers can target each of your sites individually, but they’ll see the same landing page when they click an ‘Advertise on this site’ link from any of your sites.
We encourage you to give this new method a try and to experiment with various placements. Having more interested advertisers bidding on your site means increased competition — which in turn translates into higher revenue potential for you.
Your link should follow this format:
<a href=”https://adwords.google.com/select/OnsiteSignupLandingPage?client=NUMBER&referringUrl=http://www.YOURSITE.com”>Advertise on AskStudent</a>
1. Leave the first part of the link alone; “<a href=”https://adwords.google.com/select/OnsiteSignupLandingPage” should stay exactly the same.
2. Replace your publisher ID number with the “NUMBER” space shown above. You can find your publisher ID by logging into your AdSense account, visiting your My Account tab, and scrolling down to the Property info section. Your publisher ID number is listed next to AdSense for content. Please be sure to copy the entire number, including the ca-pub-.
3. Replace your site’s URL with the “YOURSITE” space shown above. This URL will vary depending on which of your sites your link appears on, so please use the URL of the site on which you’re placing the ‘Advertise on this site’ link.
4. Leave the last part of the link alone as well; “. Replace AskStudent with Advertise on this site or Advertise on <your site’s name>
Your final, formatted link should appear similar to this, using your own publisher ID and URL:
<a href=”https://adwords.google.com/select/OnsiteSignupLandingPage?client=ca-pub-1234567890123456&referringUrl=http://www.askstudent.com/”>Advertise on AskStudent</a>
5. Add the link into the HTML source of your page wherever you’d like to display a separate ‘Advertise on this site’ link. My suggestion would be to add in the header area or on the top section of the sidebar area of your website.
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Bill Compton said,
June 4, 2007 @ 1:34 pm
Hi Jim. Photos i received. Thanks